Dressage Today was on the scene this year at the August 2025 American Equestrian Trade Association (AETA) trade show at Dallas Market Center in Dallas, Texas. This year’s AETA festivities—held in conjunction with the International Western & English Apparel & Equipment Trade Show—kicked off on Wednesday, August 13, and will wrap up tomorrow, August 16.

These combined trade shows create the world’s largest marketplace of equestrian industry products from leading manufacturers and brands. For us, the event presented an ideal opportunity to check out the newest, most innovative products on the market to learn how they can make our horse lives better. We talked with a number of top brands and visionaries in the equestrian retail industry from around the globe, as well as up-and-coming brands, to get the scoop on everything new for both horse and rider.

Here’s a behind-the-scenes’ glimpse of the exciting new products and fresh takes on some of your favorite trends we spotted at AETA this week. (Plus, we learned several top-selling and rider-favorite products from the U.K. will be launching in the U.S. soon!) We hope this preview helps you find tack, equipment and apparel for you and your horse that will be sure to add value, comfort and fun to your partnership.